Comfort, Privacy & Mutual Respect: Exactly How Siren is Humanizing Online Dating

The Quick Version: Socially evolved Siren is transforming the online dating software room having its comprehensive attitude, relatable Question during the day, and customizable privacy attributes. On Siren, it’s exactly about linking great people through authentic discussion — maybe not addicting and meaningless swiping. To that particular end, they’ve produced an enjoyable and safe planet where you can become your actual home and allow romantic chemistry with a match unfold in a more natural means — like it might occur in person.


With their sleek connects, fun functions, and hand-held types, dating applications have actually revolutionized ways men and women date. Although it appears much less difficult than before to fulfill someone unique, the functions of swiping and liking or loathing individuals predicated on photographs has actually virtually generated dating a game — and created a disconnect one of the people playing it.

For individuals who would you like to blend the convenience of an online dating app plus the sense of linking with some body in actual life, there is Siren — a unique web system that eliminates the “buying people” design a great many other matchmaking applications have actually followed.

Compliment of their concern throughout the day matching system, Siren sets up the framework for discussing engaging subject areas (like bucket listing items and philosophical questions) and sets people through those genuine and engaging discussions. In this manner, true characters tends to be disclosed obviously — exactly as they might in person.

For much more throughout the motivation behind Siren, the special features, and the women-led staff behind the app, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People Perspective: Siren is made With Everyone in Mind

Siren was actually founded by two women with a feminist viewpoint — Susie along with her Co-Founder/COO/CMO Katrina Hess — who both wished a matchmaking application that has been created with mutual value, privacy, and comfort as top goals.

Having been through some terrible relationship encounters via various other matchmaking applications, Susie and Katrina watched they weren’t actually constructed with women and their certain needs and desires in your mind. And the negative nature of swiping remaining and close to people ended up being demeaning and don’t assist form top quality associations, particularly for women.

“i recently felt this instant sensation that, as a woman, I happened to be objectified. The swipe-to-reject format did not work with me personally,” Susie said. “we appeared right back on the relationships I had before, and I never met people through most of these strategies.”

Though they’d never ever developed an internet dating application, Susie and Katrina understood they may create one which had not been just female-friendly, but enjoyable and compassionate toward everybody else.

They got their own time studying the technology area and getting opinions from friends and experts before and during development. Plus they ignored people who said guys would not utilize a dating application which was focused on ladies and gave them higher level privacy settings.

Siren was launched in 2014, and very quickly it was not just Susie’s and Katrina’s buddies who have been utilizing Siren. It had been pals of pals and overall visitors — including males — who have been using the software and revealing appreciation for it. Keyword spread and Siren is a leading, comprehensive matchmaking application since that time.

And even though Siren is actually pro-women, there is not an anti-men ambiance to it after all. It’s proof that an internet dating application crafted by ladies for females can effectively benefit all of them and for men.

Secure & vibrant environment units a Positive Tone for your Community

The individuals at Siren will always be very safety of their people, and, since designers, they realized they are able to set a confident tone for your community by getting security precautions in position and creating a welcoming atmosphere.

While on additional dating applications men and women might experience harassment or catfishing, which is not ever been your situation for the people on Siren, together with initiative from the Siren group is why for that.

“Since we founded, we’ve had zero reports of harassing communications,” Susie stated. “Authenticity and folks to be able to feel just like you’ll find genuine men and women on the reverse side is totally vital that you you. We had been actually careful about raising the city with a certain types of reputation.”

Susie included that she and her team think people are fundamentally good which if they are given a secure, friendly ecosystem, they’re going to be nice and honest together.

“we could supply these icebreakers that tactics to end up being a tad bit more vulnerable and a bit more actual, and that’s just how men and women can connect,” she mentioned.

Siren’s Mantra: “create visitors much less odd every single Other”

utilizing the social media marketing a lot of us utilize, like myspace, the connection has already been built in making use of folks we follow and exactly who stick to you, so interacting is convenient. Siren’s conversation-style system replicates that for internet dating, working for you start those interactions with no awkwardness.

“When you’re dealing with an overall total stranger into the online dating room, there’s lots of reservation precisely how a lot you trust this person, specifically because plenty of websites are actually complicated and possess a lot of fake profiles,” Susie mentioned. “My personal mantra that i tell my personal staff, and’ve truly embodied this, will be assist ‘make complete strangers less unusual to one another.'”

On-Site & Off-Site Benefits Create a Well-Rounded Dating Experience

With their own coordinating element, high-quality security system, and special events, Siren provides singles an unique, safe, and well-rounded matchmaking experience from beginning to end.

Get acquainted with fits in a distinctive Method With Siren’s concern for the Day

While Siren does offer the traditional top features of internet dating (including texting and blocking features), their own concern during the day is the element that renders all of them stay ahead of other internet dating apps the quintessential.

With enjoyable concerns like “Any time you could have the means to access a billboard, what can you want it to express?” you can be your self and move on to know some body on a very genuine amount. You can research suits considering their unique solutions to those concerns along with by your preferred criteria like get older, sex, and area.

And with this level of communication, you never feel the need to increase attributes such as your earnings or physical appearance to appear more appealing to other individuals.

A Variety of pic Settings aids Eliminate Superficiality

Siren also provides a unique method of photos. You’ve got the solution to keep the pictures blurred and only noticeable to the contacts, you can also leave your own photos noticeable to everybody.

“to really make it comfortable and not harmful to men and women to have the ability to browse their unique specialist and personal life, we enable everyone else to manage their own photo exposure,” Susie stated.

Unlike the common dating app, users cannot deliver each other images, that has been deliberate whenever Susie and Katrina created the software. She said this encourages users to provide both their cell phone numbers and go the connection off-line — and shields folks from obtaining undesired images.

And no matter which photograph choice you choose, the great thing is actually Siren’s Question during the day — and users’ responses — enables you to connect to people on a much deeper level than simply seems.

Safely Connect With other individuals by way of Siren’s confidentiality Controls

Another large part of Siren is actually safety, particularly in regards to avoiding scammers. Everyone else which subscribes must added their unique telephone number and go into the activation code they obtain via book, which guarantees individuals aren’t producing multiple records.

Users also can stop and report to the Siren staff different users that are acting inappropriately or harming the app’s conditions and terms.

Discounted Activities produce Offline & provide you with brand-new Date Ideas

Besides producing an appropriate and safe internet based place for individuals end up being exactly who they are really and giving them an original strategy to begin conversations, Siren is also using the next thing by hosting offsite activities. Susie stated these may end up being outstanding substitute for the usual coffee date, which could usually finish sensation like a company conference or job interview.

“I think satisfying because of this supplies a more significant hookup. We’re pairing up with neighborhood organizations and companies to offer our people rewards and discounts to places like galleries, lectures, and movie festivals,” she said.

Actually people who have already discovered some one on Siren stick around for events since they’ve become a part of that society today and certainly will easily find brand-new time ideas. While these occasions are currently only getting used in Seattle, Siren features intends to develop some other locations eventually.

A Diverse individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive nature), the Siren group is comprised of CTO David Golightly and additionally expert advisors such as Lisa Stone (Co-Founder of siteHer) and Gayle Karen Young (CTCO at Wikimedia).

Even though they all manage crucial facets of the organization (from advertising to support service to graphic design to development), they even placed consumers very first irrespective the work at hand.

With a software developed by two ladies of shade — excessively rare inside the technology sector — Susie and Katrina wanted to bring in a user base which is in the same manner diverse as business is.

Siren’s individual base isn’t just like your common dating app audience — which does predominantly end up being heterosexual males, more youthful singles, and other people selecting hookups. The sex proportion on Siren leans somewhat much more feminine (55% to 45percent), and most users tend to be over 30 and seeking for a meaningful time or union.

“We’re gearing earlier, and I think it’s been excellent for us,” Susie said.

Just what Siren in addition does very well is actually include various types of individuals, especially those into the LGBTQ society. A unique part of Siren which was especially important into group is a “non-binary” gender option for folks if they fill out their profile.

Susie and her staff keep in mind that gender and sex are not occur rock for some people, although terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they’re able to be limiting.

“you want to assist you in finding anyone you are considering, however need not declare or place yourself in a box,” Susie stated. “That gender fluidity is important for all of us to accept.”

Final Thoughts

Whether we are referring to their own innovation, introduction, or realness, Siren is bringing the matchmaking application area to a higher level out of each and every perspective.

Although they will increase the amount of beneficial functions and grow the reach regarding activities in the future, the lasting focus will still be constructing dependable interactions with regards to members and taking a stand to people which attempt to destroy the experience for all.

“if you wish to end up being an arsehole, there are plenty of locations to do it, but try not to exercise right here,” Susie said. “As we size, we should keep this idea that reputation and trust matter, and it is all of our committed goal to focus for our area each and every day. Our company is right here trying to offer men and women a fighting possiblity to reduce loneliness and discover a real physical connection.”